Monday, 4 November 2013
3 articles that discuss youth
in Londonderry
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Five youths arrested after man left with severe injuries
guilty of manslaughter
A post-mortem examination found Glen Kitchens died from head trauma
Sunday, 22 September 2013
How could passive audience effect models be applied to the representation of youth in the media?
Audience theories put the audience into two catogories; passive and active. Passive is the idea that the media injects ideas and views directly into the brain of the audience, which controls the way people think and behave. Active is when the audience have a role to play in understanding of the media text that they're viewing.
The representation of youth in the media can be applie to by the passive audience effects model. Those who lack experience of the events covered in the media, (e.g those who aren't interested or are not bothered) are more likely to accept what is seen on TV, without even realising. Examples of passive audience effect models are the Hypodermic syringe model, the cultural effects model and the cultivation theory.
Firstly, the hypodermic syringe model is the theory that injects ideas, attitudes and beliefs into an audience. Linking to the representation of youth in the media, it means that the audience could see youths misbehaving, and it can make them apply their opinion to all youths. For example, if somebody watches crimewatch and sees a stabbing that has occurred by a adolescent, it can inject the idea into them that all youths are out to be violent and hurt people. However, now, the audience is much more aware of the media and that ideas are 'injected' into them unconsciously.
Next, the cultural effects model also shows the audience as passive and encourages them to make and agree with social group stereotypes. It is less immediate than the hypodermic syringe model but gives out a 'drip drip' effect which makes the audience slowly come to accept the preferred reading interpretation of events that the media promotes. This model suggests that the media context contains strong ideological messages which reflect the value of those who control and produce the media, which makes it bias. The representation of Youth culture can link into this. For example if a member of the audience is watching a TV series over a period of time that includes youths, the audience may build up a stereotype of them over time after seeing them being represented in the media as either positive or negative. Because the media are promoting their own interpretations of events, the audience may slowly either agree or disagree with the representation.
Lastly the cultivation theory. This is quite similar to hypodermic syringe model because it has the idea of brainwashing the audience to make them believe that the reality outside your home is like what you see in the media. Linking to the representation of youth culture, it can brainwash those watching/listening and put ideas into their head. If they see drastic stories on the news (e.g the London riots) which youths were the main cause for, the audience will be brainwashed into thinking all youths are responsible and violent, when really they're not.
Wednesday, 18 September 2013
Post modernism
BRICOLAGE
The term bricolage is used to describe a work that is made from combining existing materials, independent of their original purpose. A example of this is punks using dog collars as a status symbol. It was the idea of putting a idea with another to create something new. Bricolage is a french word for 'jumble'. Another example I found was queens version of ‘under pressure’.HYBRIDITY
INTERTEXUALITY
Intertextuality is the shaping of other texts' meaning by other texts. This Madonna music video is an example of intertextuality.
The Simpsons video is an example of intertextuality because it show references to famous film scenes.
JEAN BAUDRILLARD
Hyper reality- An example of this is Disney world. Baudrillard claims that Disneyland is the best example for understanding how reality works in the Post modern world, a place which at the same time a real physical space but also clearly a fictional representational world.
Saturday, 14 September 2013
Thursday, 20 June 2013
Alternative ideas- documentaries
Observational- This is where the documentary maker follows the person around to observe their life. Hand held camera can be used and long takes are used. In observational documentaries, no voice overs are included. Examples of this is '16 and pregnant', 'teen mom' or 'big brother'.
Expository- These are documentaries that expose peoples life and are well known for having a commentator that explains the story. It includes; a commentator, rhetorical questions, facts, opinions and persuasive techniques. An example of a expository documentary is 'Cheaters'.
Reflexive- in this documentary, the film maker acknowledges their presence in front of the camera and provides a narrative in the documentary. A good example of someone who makes good reflexive documentaries is Louis Theroux as he appears in front of the camera as a interviewer. An example of a reflexive documentary is 'CatFish'.
Tuesday, 18 June 2013
The three longest music videos ever made
Saturday, 15 June 2013
The purpose and development of music videos
There are many different reasons as to why an artist may choose to create a music video. Some of these reasons could include;
-They may be trying to express their feelings
- To gain publicity through awards
- To entertain the audience
- To gain more fans from being creative
-for charity purpose or to show a political message
The main reason they create music videos is to increase the sales of the music videos. Most music videos can be viewed on the internet (especially youtube) which can be accessed internationally.
The development of music videos
Music videos started in the 1930's when the TV show 'MTV' was launched the first video was by the 'Buggies' - 'Video killed the radio star'
Youtube has enabled people from the public to put their own videos up, creating publicity and the chance to become 'youtube famous'.
As technology is always improving, that means the quality of music videos today are much better than when they first came out, making it easier for artists to gain publicity.
Friday, 14 June 2013
First ever music video
Laura Mulvey- Male gaze homework
The spectator’s gaze
The person who is in control of the camera is controlled by the gaze
The mutuality of the gaze can reflect power structure, or the nature of a relationship between the subjects.
The gaze builds tension and suspense in music videos by focusing on the eyes
Does this translate from magazines to music videos? Find visual examples of each type of ‘look’ from music videos, or explore ‘looks’ of your own, whether male or female, or from other groups eg. By age, ethnicity, power relationships
